Author Archives: Shelley

Maui Aerial Arts

Maui Aerial Arts, Heather Booth

Shelley can do everything.  After a brief conversation about my needs, she was able to translate what I didn’t even know I wanted for my business into a seamless website with exactly the right content.  She knows how to create a buzz around your business through blogging and social media, and she keeps track of the big picture while moving forward with every small detail of creating a brand and online presence.  I could not have done this without her!

Honolulu Personal Trainer

Honolulu Personal Trainer, Amy Forsyth

Honolulu Personal Trainer came to me with familiar small business challenges: Needing a consistent method for communicating with current clients, not having enough time to blog (an important piece in creating great inbound content) as well as needing an updated website. A small fitness company in Hawaii, Honolulu Personal Trainer is the baby of owner/personal trainer, Amy Forsyth. Started in 2010, HPT specializes in personal training for men and women as well as early morning Women Specific Boot Camps. Her

Honolulu Personal Trainer

Amy Forsyth of Honolulu Personal Trainer Loves Shelley Simpson of Small & Mighty Marketing

Shelley made my life easier! She took care of all my digital marketing needs (website, blog, videos and images) so I could focus on my clients. She was especially great at inspiring past clients with email marketing, adding to my bottom line and increasing my customer satisfaction. She kept me relevant, in touch with what my customers wanted, and always kept me laughing. I don’t know what I would do without her. – Amy Forsyth, Honolulu Personal Trainer

I’m teaching “Creating Your Online Presence” at Pacific New Media, June 11th

Is your small business online? According to Google, 97% of consumers use the web to search for local businesses. If your customers are there, you should be too.   Having a strong online presence is crucial, no matter the size or industry that you work in, but where to start?  There are three components to creating your online presence: Website SEO (Seach Engine Optimization) Social Media In my upcoming class at Pacific New Media, I’ll show you how to effectively create these three

Little Gay Book

Dr. Frankie Bashan, PsyD of Little Gay Book

Shelley single-handedly spearheaded Little Gay Book’s expansion into  the Honolulu market. She networked with groups to create excitement, created content that the market responded to and was always thinking up ways to add value to my services. She is a rare combination of operations and leader – consistently attending to details  and execution, while still keeping her eye on the big picture. I  highly recommend Shelley to any organization looking for a smart,  dedicated and awesome team member.-Dr. Frankie Bashan, Little Gay

Introduction to Social Media – Pacific New Media


Spend 3 hours with me and Social Media Club Hawaii President, Amanda Tompkins, as we share all our secrets in this introductory class, designed to give you an overall understanding of the platforms,  how-to post, what it really means when someone “likes” you, and lots of and lots of social media tips. Maybe you’re just starting out, are curious whether social media is right for your business, or are completely lost when someone says “hashtag,” then get ready for case-study examples

James Girard Bodyworks

James Girard Bodyworks

Shelley has expanded my business and increased my visibility in such a way that when I doubled my available hours, the transition was seamless with no perceptible drop in appointments and instead a marked increase in traffic. And that’s with only implementing a portion of the digital strategy she designed for me. She does amazing work and I’m so grateful for her help.-James Girard, James Girard Bodyworks

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