Social Media Manager vs. Community Manager: What’s the Difference?

When it comes to your social media channels, you might think of your managers as superheros. They’re always one step ahead of the emergency, they’re always swooping in with the right solution, and they’re always gracious rock stars.

And while their roles are similar, a social media manager and a community manager have functions and responsibilities that are quite distinct.

how_to_become_a_social_media_manager_in_6_simple_steps-lsA social media manager is responsible for being the brand on social media. They create content, respond to comments, answer questions, and much more as the brand. Social media managers deal with people who have a relationship with, or have heard of, the brand.


imageA community manager is responsible for advocating the brand on social networks. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand. Community managers typically deal with those who haven’t heard of the business they work for and boost awareness for the company (these definitions are taken directly from the good folks at Sprout Social).

Here at Small & Mighty, we fill the shoes of both roles. We can create content that defines your brand, WHILE interacting with the community in a fun and engaging way. It’s a win, win for us and for you because you get a solid online presence as well as the peace of mind knowing that someone is out there, talking to your community while you focus on your business. Have more questions? Reach out to us. We’d love to meet for coffee.