Onliness Statement graphic from Matchstic

Your “Onliness” Statement

One exercise *every* small business needs to do: Develop Your Onliness Statement. It’s a branding device I learned from Marty Neumeier  while working at NEUTRON, his design think tank in …

Maui Aerial Arts, Heather Booth

Maui Aerial Arts

Shelley can do everything.  After a brief conversation about my needs, she was able to translate what I didn’t even know I wanted for my business into a seamless website …

Social Media Content Calendar

Social Media Content Calendar

Every social media manager worth her salt has a Social Media Content Calendar that she swears by as her social media posting bible. It’s THE key document in your media …

Social Media 101 with EWI Honolulu

The Honolulu Chapter of Executive Women International (EWI Honolulu) graciously asked me and fellow Social Media Club Hawaii Board Members Amanda Thompkins and Liberty Peralta to present “Social Media 101,” …

Shelley Simpson of Small & Mighty Marketing, presenting to a group of small business owners at the Microsoft Store in Ala Moana, during Small Business Week

Small & Mighty at Small Business Week

I’m such an extrovert–I got a total “extrovert high” after presenting with Derek & Jonathon of Ignite and Kelly of Constant Contact, as part of Small Business Week at the …