Category: Blog

I’m teaching “Creating Your Online Presence” at Pacific New Media, June 11th

Is your small business online? According to Google, 97% of consumers use the web to search for local businesses. If your customers are there, you should be too.   Having a strong online presence is crucial, no matter the size or industry that you work in, but where to start?  There are three components to creating your online presence: Website SEO (Seach Engine Optimization) Social Media In my upcoming class at Pacific New Media, I’ll show you how to effectively create these three

Talking Social Media with the Society for Marketing Professional Services

Shelley Simpson & Amanda Thompkins presenting at the Lunch & Learn for SMPS, Nov 19, 2014

Fellow #SMCHI board member, Amanda Thompkins and I were asked to present about Social Media Marketing 101 and Inbound Content Marketing during the “Lunch & Learn,” for the Hawaii Chapter of the Society for Marketing Professional Services, a local professional association with membership comprised of the architecture, engineering, and construction (A/E/C) industry folks.

Social Media Content Calendar

Social Media Content Calendar

Every social media manager worth her salt has a Social Media Content Calendar that she swears by as her social media posting bible. It’s THE key document in your media strategy because it holds all the what, where, when, why and how of your inbound content designed to engage, enliven and inform your audience.

Social Media 101 with EWI Honolulu

The Honolulu Chapter of Executive Women International (EWI Honolulu) graciously asked me and fellow Social Media Club Hawaii Board Members Amanda Thompkins and Liberty Peralta to present “Social Media 101,” to association members at their monthly meeting. We had more fun than I think you’re supposed to at such things! Determined to make it not boring, we feed those women execs so many tips, tactics and inside info that if we’re not careful, we might be giving away all our

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