Little Gay Book is the premier lesbian/bisexual matchmaking service by Dr. Frankie Bashan. She approached me with a familiar small business challenge: too much to do and not enough time to do it. Little Gay Book needed a social media strategy, content creation and management on a monthly basis.
We started simple: 1x a month email newsletter, corresponding blog posts, and event marketing. Next, we added a Facebook Business Page, Twitter & YouTube. As she started getting more likes and follows (and more attendees to speed dating events), we worked together to create more content: blog posts on healthy relationships, how to “consciously uncouple,” and more lesbian how-to videos.
Since 2012, we’ve increased her Facebook likes by 45%, her Twitter followers by 60% and encouraged 50% more women to add their profiles to her matchmaking database.
Want help doing something similar? Contact me for a free consultation.