The best way to make an impact online is to create great content. But what does that mean?
It means you create content that your target audience wants, attracting them to you and interesting them in your product.
Some examples of inbound content I’ve helped my clients develop:
Little Gay Book has a robust blog on all things related to healthy lesbian/bi dating. Some popular topics include: How to Get Over a Breakup in 30 Days , How to Use Online Dating Effectively and Lesbian Bed Death a myriad of others. One in particular that got a lot of traction was an early post, “Dr. Frankie’s Guide to Successful Dating.” Women searching for dating advice or tips found her blog post, were often drawn to add themselves to her mailing list or added themselves to her free matchmaking database.
Dr. Frankie does particularly well with her “how -to” videos, whereby she answers, on camera, questions submitted directly from her audience. As an experiment we posted How to Keep the Lesbian Spark Alive (Stop Burping & Farting), on #ValentinesDay 2017 and we got a ton of views!
To date, her best performing video, Lesbian Dating: How to Know If A Woman Is Interested in You as of June 8, 2017 has over 98, 400 views.
KC Carlberg of Try Fitness Hawaii (a women’s fitness company) recently completed her first Ironman in December 2013. As a 20 year fitness professional, Carlberg had many fans who were interested in her journey. She created a daily blog on her Ironman Training and increased her website activity by 20%. As a result, several new customers joined her cycling training in January 2014.
These business owners created content their customers wanted.
What kind of content are you creating? Confused on what to create?
We can help. Contact us.